Women & Power
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It’s Never Too Late… To Become Who You’re Meant to Be

It is said that power is the ability to make something happen. However, I’m convinced real power is the willingness to let something go.

I have to tell you, since I decided to let go of my last name and business model, I’m feeling very powerful.

But I definitely didn’t feel that way in the months leading up to those decisions. I felt scared. Very, very scared

Scared of losing potential clients or Facebook followers, once I changed my name to Barbara Huson. 

Scared of alienating, angering or disappointing people, once I changed my focus to affluent women. 

Scared of financial loss, once I stopped teaching classes. 

Scared of….The list was endless. And each fear was/is a valid possibility.

But then I opened a birthday card from an old friend, which read “It’s never too late to become who you’re meant to be.” 

And instantly I knew, deep in my soul, I had to make those scary changes. 

Because it was the only way to step fully into my power…the only way to become all I’m meant to be. 

Even at age 70, I knew it wasn’t too late.

I invite you, as the New Year rolls around, to ask yourself: What do I need to let go of to become who I’m truly meant to be? I guarantee, it’ll be that which you’re most afraid to release. 

Power (and growth) takes courage. What will you release in 2018?


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Faith & Finances

Deepak Chopra once said, “We need a more spiritual approach to success and to affluence.”

I couldn’t agree more. I’m convinced that the moment you inject faith into finances, the instant you invite the Divine into your relationship with the ‘almighty dollar,’ your experience with money grows deeper, richer, more meaningful, and the results are truly profound.

A few years ago I even coined a word to better describe this: Metafiscal—that which blends financial know-how with metaphysical principles; a melding of the sacred and the mundane in regards to money.

You don’t have to be religious to be Metafiscal. I’m certainly not. But when you develop a deep sense of trust in the inexplicable forces of the Universe, everything changes.

Financial success becomes far more than a practical process. It turns into a transformational journey, a personal healing, a sacred initiation into your power, enabling to you to become all you’re meant to be and do what you’re put on this planet to do.


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And You Thought It was about Money!!!!

Once a woman achieves financial stability, no longer struggling to make ends meet, something within her dramatically changes…though she’s rarely aware it’s happening.

Her brain, no longer tasked with simply surviving, is ready to rewire itself.

She finds herself yearning for Greatness, no longer satisfied with mediocrity.

She deeply desires to create wealth, not for its own sake, but for its original meaning—well-being.

She strives for power, not to appease or dominate others, but to have dominion over herself.

She searches for significance, not by being the best or making the most, but by doing what God put her on earth to do.

Rewiring, however, requires tremendous effort. She must intentionally respond differently, not habitually, consciously choosing behaviors that permit her to thrive…rather than merely survive.

Yet, unless she’s vigilant, her old neural connections will keep recreating ‘not enough’. She’ll unwittingly remain rooted in the hard-wired neuropathway offering the least resistance (otherwise known as her comfort zone).

I truly believe when enough women understand how to rewire their brains by taking the path of most resistance, building their wealth and claiming their power, a global transformation will occur.

We’ll have the values, visions, sensitivity and the resources needed to change this world, heal this planet.

This, I believe, is our essential legacy, our inherent destiny, our financial responsibility as women.

Tell me about the legacy you want to leave in the comments below.


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A Candid Confession on Aging

In a few weeks, I turn 70. And I’ve been really struggling.  70’s are…dare I say…old!

The mere mention of that word—old—sends shivers of shame through me. As if being old is an affliction I must hide…lest I be diminished in the eyes of others, or deemed irrelevant.

I remember when I turned 60. I awoke that morning, big smile on my face.  In my mind, 60 was simply ‘middle aged’…no big deal, perfectly acceptable.

But 70 feels radically different. I have no desire to retire, no fear of death and I definitely appreciate the wisdom I’ve accumulated. But—here’s my candid confession—I’ve bought into the cultural bias against aging women.

Western society, in its adulation of youth, tends to ignore, patronize, even disparage the elderly, especially females. Yet here I am, doing it to myself. I’ve fallen prey to my own latent prejudice.

Oh, the insidious ways we women devalue ourselves when we don’t meet some mythic ideal.

I know botox isn’t the solution (though I’ve tried).

My challenge now is finding self-acceptance—to see myself as, say, a fine wine, increasing in value with age—despite the pervasiveness of ageism.

Perhaps, one day, I’ll share with you how I’ve joyfully and powerfully embraced the aging process. I’m not there yet.

But if you are, I’d love some advice.


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The Temptation to Tolerate…

Here’s an interesting question. What are you tolerating in your professional and personal life?

My amazing business coach, Ali Brown, posed that question during her recent seminar, Iconic.

The theme of the seminar: How can you and your business become iconic? Or as Ali put it, how can you “let your genie out of the bottle” so you stand out in a very noisy, crowded, over-saturated playing field?

“You can’t go to your zone of genius, if you’re tolerating mediocrity,” Ali explained. “You can’t get to the real issues while tolerating the annoying stuff.”

It never occurred to me that the willingness to tolerate anything—from minor irritations to major grievances—could interfere with success.

When she suggested making a list of what we’re tolerating, I began with:

  1. Fear, keeping me from starting another book
  2. Too many appointments; too few patches of stillness
  3. Social media
  4. Launches
  5. An uncomfortable desk chair
  6. Clients that aren’t a fit

At first, my list seemed so trivial in comparison to the terrible things women have tolerated for decades.  But then, it occurred to me:

Whatever we are tolerating—no matter how slight or how sordid—is another form of victimization, of giving our power away.

So, in the spirit of empowerment, I traded the ease of inertia for the joy of jettisoning the intolerable.

The desk chair is gone, replaced by a comfy one. I’m taking a partial sabbatical, eliminating all launches. I’ve reduced my time on FB significantly. And new clients will fill out an application to make sure we’re a fit.

Already feeling liberated, I look forward to releasing even more. 

As Ali pointed out, “Magic happens when you stop tolerating.”

What are you unwilling to tolerate anymore???


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The Weinstein Effect

It’s painful to witness. But I’m also hopeful.

I watch the news and wonder: are we at a tipping point in women’s relationship to power?

The old boys club—not just in Hollywood, but everywhere—is being exposed as a bunch of bullies and brutes, consistently abusing their power through egregious behavior or tacit support.

That’s nothing new, of course.

But here’s the hopeful part. Women are refusing to remain victims.

They are unmaking their abusers, en masse.

They’ve made it abundantly clear that the top-down male model of control, domination and self-aggrandizement is not only ineffective, but offensive, dehumanizing and often vicious.

#me too is morphing into #never again.

It’s time that each one of us—you and I—find our voice, join the chorus and take this journey. Even if, especially if, it’s scary.

Never again will we tolerate abuse. Never again, will we suffer in silence. Never again will we water ourselves down so as not to make waves. In our homes or workplaces.

This is what the Feminine Face of Power looks like.


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When Your Brain Screams “STOP!”

Be forewarned. Anytime you try something new, your habitual brain immediately protests: ‘Watch out, this doesn’t feel right! Stop immediately!” 

  

Peter Senge, in his brilliant book, The Fifth Discipline, calls this reaction “creative tension.” 

  

This tension feels terrible, but it has a purpose. It forces us to act. We’ll do anything to reduce it.

 

One way is to lower our sights, give up the goal, and sink back into old patterns. This is the quick and easy fix many women take. 

 

A tougher but ultimately more rewarding solution is to stay the course, using tension as a driving force to keep moving forward. 

 

The closer you get to achieving your goal, warns Senge, the stronger the forces become pulling you away, the louder your brain protests, and the more urgently you want to revert to old patterns.

 

I’ve seen it repeatedly with the women I work with. They’d fall apart at the brink of success, get cold feet, recall the pain of old failures, worry they made the wrong decision. 

 

My advice is always the same. It’s okay to feel bad. Just don’t let it stop you.


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God and Money

Call me crazy. Or call me Woo-Woo. But I firmly believe financial success is a spiritual journey; financial abundance is a divine right; and financial responsibility is a sacred duty.

Something happens when you bring faith into finances. The often overwhelming task of making more money and managing it wisely becomes not only easier but more meaningful.

Look at it this way. You and I are here for a purpose. Money is a vital tool for doing what we were put on this planet to do. How can you possibly follow your God given destiny if you’re drowning in debt, struggling to make ends meet?

Disciplined spending, sufficient earnings, habitual savings and prudent investing are sacred tools for not only living your best life but making the world a better place.

Money, I believe, is God made visible.


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Want to Feel More Powerful?

It was a conversation I’ll never forget.

Soon after I sold my first book, Prince Charming Isn’t Coming: How Women Get Smart about Money, I flew to New York and had lunch with my editor from Penguin. As we munched on our salads, I casually asked if she ever invested.

“Oh no,” she said, emphatically. “I have no money.” I could see she was embarrassed, so I dropped the subject.

A year after my book hit the stores, she called to confess.

“Remember that lunch when I told you I had no money,” she said. “Well I did, but it was all sitting in cash in my 401 (k). After working on your book, I realized how foolish that was. So I started educating myself, found an advisor, and it’s now fully invested. I even collected my spare change in a jar every night, and I’ve invested that too.”

She paused a moment, then added: “I watch the market go up and down, but I’m in it for the long haul, so I’m not worried at all.”
My heart burst, I was so excited. But then she said what I hear all the time from women when they finally understand investing.

“I have to tell you, Barbara, I feel so powerful.

Those four words captured the essence of my life’s work; why I’m so passionate about helping women financially. Sure, I want them to prosper. But more importantly, I want every woman to realize that by taking charge of her money, she’s taking charge of her life. The incredible sense of power this brings is a seriously intoxicating high.

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The Mind/Body Connection

Why do we do it? Spend more than we have. Save less than we need. Ignore our finances altogether.

Blame it on your brain.

Let me explain. Your brain consists of billions of nerve cells which connect to each other via neuropathways.

The more you think a thought or feel an emotion, the stronger a neuropathway grows. Eventually, a well-worn pathway becomes a hard-wired habit.

Let’s say you constantly stress because there’s never enough. That thought— ‘never enough’ —stimulates your brain to produce and transfer chemicals to the appropriate pathways.

The more you repeat that thought, the stronger the neuropathway grows until you automatically do things that leave you with not enough.

All the effort, will power, discipline, good intentions and financial facts in the world won’t change anything.

Your brain forces your behavior to abide by its wiring.

The key is not to focus on changing your behavior…which is exactly what most financial classes focus on.

Maybe you’ve noticed. It doesn’t work.

The solution— focus on changing your thoughts. What flows through your mind, wires your brain.

What thoughts do you really focus on? Share here.

Meet Barbara Huson

When a devastating financial crisis rocked her world, Barbara Huson knew she had to get smart about money… and she did. Now, she wants to empower every women to take charge of their money and take charge of their lives! She’s doing just that with her best-selling books, life changing retreats and private financial coaching.

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