Power is Scary. Let’s Change That!

I’ve long known that women’s difficulties with money have little to do with money per se and everything to do with their fear of power.

In a 2012 study, “Women and the Paradox of Power,” 38% of respondents said they’d rather be well-liked than powerful. As if the two were mutually exclusive.

Our confusion around power should come as no surprise. Historically, girls haven’t been groomed, expected, or encouraged to be successful, powerful adults.

If anything, we were raised as the power behind the throne, often punished for even aspiring higher.

I’m convinced, beneath our dislike of or discomfort with power, lurks a deeper, more ominous concern—the dire consequences we might suffer if we become truly powerful.

Historical narratives of strong, assertive, outspoken women being harshly punished, even burned at the stake, have permeated our collective unconscious.

Somewhere along the way, financial incompetence became a safe house of sorts, granting us protection and, oddly enough, security. Think about it.

There’s no better way to limit our power than by lowering our earning potential or by mishandling, neglecting, or ignoring our money.

Our feminine psyche, operating like a highly sensitive sonar system, emits subtle warnings, inexplicable waves of trepidation, when we get too close to rocking the boat. To avoid making waves, we water ourselves down.

We weren’t born this way. Studies show that both sexes are equally aggressive until age four.

“But as they get older, girls are pressured and expected to please everyone while boys are encouraged to be assertive, tough and strong,” points out Joyce Roche, former CEO of Girls, Inc. “What’s troubling is that girls aren’t taught to pursue power in a positive way,”

Isn’t it time we start cultivating female clout, exercising our power in a positive, authentic way, on our own terms?

Let’s start by redefining power using the words of renowned psychologist Eric Fromm: The main task in life is to give birth to our self to become what we actually are.”

 When you view power from that angle, you begin to understand our resistance more clearly. Essentially, our fear of power is our fear of becoming who we really are.

This fear keeps us settling for less instead of striving for more, shrinking to fit rather than playing full out, clinging to safety to avoid taking the leap.

Money does not give us power. But it does give us choices. Our power comes from the choices we make, choices that reflect who we are, not what someone else wants; choices that accelerate our growth, not placate others.

What can you do to start living more authentically? Let me know in the comments below.

Comments & Feedback

  • Cathra

    Give yourself permission to be yourself; listen to your heart ❤️ act on it before the logical mind creates chaos out of a need to keep you safe and in the familiar

    • barbara huson

      What a beautiful recipe for not just living authentically, Cathra, but achieving success is all areas of live. Thanks so much for sharing!

  • Lisa

    My manifestation or daily affirmation keeps me living authentically 🤪

    Part of it is: In my optimum life, I have time for hobbies and passions and I have more to give others.

    There have been times where I’ve worked like a machine and it left little time for anything. It started to feel joyless and inauthentic to who I am! Today I’m practicing a hobby and tomorrow a friend is visiting me from the other side of town. I plan to take her to a cute coffee shop and be a good listener ☕️

Meet Barbara Huson

When a devastating financial crisis rocked her world, Barbara Huson knew she had to get smart about money… and she did. Now, she wants to empower every women to take charge of their money and take charge of their lives! She’s doing just that with her best-selling books, life changing retreats and private financial coaching.

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