Women & Wealth
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A Hot Tip You Can Take to the Bank!

“The power of compound interest is the most powerful force in the universe.” ~~Albert Einstein

How would you like higher returns with no added risk?? Seems too good to be true, right?  Well it’s not…if you put your savings into an online, high yielding, FDIC guaranteed cash account.  

As my favorite Wall Street Journal columnist, Jason Zweig, recently wrote: “With a few clicks of the mouse, you can crank up the yield on your cash by 2 percentage points, often adding hundreds—even thousands—of dollars to your investment income annually.”

I’m here to tell you. Switching to a higher yield can make a huge difference.

A few months ago, my ace bookkeeper, Ben Falge, suggested I transfer my savings, which was earning .09%, to an online account (Citigroup360) paying 2%. Didn’t seem like a big deal, but I did it. 

Last week he showed me what a big deal it was. My local bank had been paying me $185 in monthly interest. But that soared to $550 a month when I switched.  Just this week, I moved that money to another online account, Ally, paying 2.2% interest. Ben estimates my monthly interest income will rise to $650. Now that’s a big chunk of change!

I encourage all of you to ‘Just do it!’ Now!  Open a high paying online account. As columnist Zweig wrote: “You may never get an easier chance to raise your return at no extra risk.”

Do you have a favorite online bank you’d recommend? Leave a comment below.


Do you know that women learn better in community? Try my new virtual community, The Wealth Connection and learn to Grow Your Wealth!

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The Immense Power of Shifting Your Perception

“There is another way of looking at the world.” When I read this lesson from A Course in Miracles (ACIM), I knew I had to share it with you. What I’m really sharing is the profound, but simple, secret to creating miracles AND rewiring your brain. 

 

The secret is this: whenever you’re upset, disturbed or challenged, try consciously changing, or reframing, the way you interpret an event. In other words, firmly say to yourself:  “There must be another way of seeing this.” 

 

Admittedly, reframing can be difficult. I’ve found three techniques that have helped me shift my perception—and, as I’ve only recently understood—reprogram my unhealthy beliefs and behaviors into much healthier ones (which, in itself, is a miracle).

 

One technique is what psychologists call Selective Attention—consciously selecting one thing to concentrate on while ignoring everything else. The absence of attention to what you don’t want weakens maladaptive neuropathways. For example, instead of constantly retelling your old story, talk only about your dreams and desires.

 

Another technique, first introduced by Carl Jung, is Shadow Work. When you don’t like or can’t accept parts of yourself, you disown those traits and project them onto another.  As I wrote in my first book, Prince Charming is simply a projection of the powerful, responsible part you refuse to acknowledge in yourself. When you take back your projections, you come to know the truth of who you really are.

 

The third, as described in ACIM, is understanding The Therapeutic Value of Fear.  Fear, discomfort or pain, the Course explains “is aroused only to bring the need for correction forcibly into awareness.”  For our prehistoric ancestors, fear alerted them to real and ever present danger. But nowadays, fear is alerting you that you’re listening to Ego and you need to course correct by tuning into your Soul. 

 

In my experience, the simple act of seeing things differently has been a game changer.

 

How about you? I’d love to hear about your experience with reframing.


Do you know that women learn better in community? Try my new virtual community, The Wealth Connection and learn to Grow Your Wealth!

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Why Wealth Matters

I dream of the day when every woman knows, deep down, that she has the capacity to create wealth and the confidence to actually do it. 

I suspect for some of you, however, the mere mention of the “W” word feels wrong, bad, like ‘how can I be rich when so many are poor?’ 

But consider the words of Abraham Lincoln: “If you want to help a poor person, do not be one.” 

Besides, creating wealth is about far more than amassing riches. It’s about waking up to the truth of who you are and the power you have, the enormous power, to not only create wealth but to use it as a tool to help others.

I love how Rev. Michael Beckwith put it: “You can’t be light of the world if you can’t pay light bills.” 

Sure, I want you to be able to pay your bills.  But my deepest desire is to see you shining your light at maximum wattage, without the distraction of insufficient funds or unhealthy financial habits. 

No more dimming yourself down to please others or refraining from rocking the boat so you don’t make waves.  It’s time for you to make waves. Big ones. I want to see a tsunami of women shaking up the world, shining their light, eradicating the darkness that’s so pervasive on this planet.

How do you feel about creating wealth for yourself? I’d love to know. Share below.


Do you know that women learn better in community? Try my new virtual community, The Wealth Connection and learn to Grow Your Wealth!

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A Tribute to the Man Who Changed My Life, Financially

I want to take a moment to pay tribute to John Bogle, the legendary founder of the Vanguard Group and the inventor of the index fund. 

John Bogle, who died last week, taught me more about the wisdom of wealth building than anyone else.

Bogle had a simple, though radical, message: buy a diversified portfolio of low cost funds and stay the course, regardless of the market’s gyration or your fearful emotions.

 “The mutual fund business is where you get what you don’t pay for,” he said. 

Amen to that. And history has proven him right. Over the past 15 years, passive index funds have outperformed almost 90% of actively managed funds.

“If all investors had heeded his ideas,” declared Warren Buffet, another legendary financier, “they would be hundreds of billions of dollars better off than they are now.”

It took me a few years and some painful losses before I discovered Bogle’s wisdom. I’m beyond grateful I did. For over two decades, despite 9 market crashes (when the market falls at least 20%), I’ve done quite well. 

From the bottom of my heart, I say thank you, John Bogle. You left the world a better place.

What teachers are you grateful for in your life? Leave me a comment below.


Give yourself the Gift of Wealth in 2019! Join my virtual community, The Wealth Connection and Become a Savvy & Confident Investor!  Learn More!

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The Caterpillar Story

Two caterpillars spy a butterfly overhead. One turns to the other and says “You’ll never get me up in one of those things.”

Do you ever feel like that caterpillar?  Part of you wants to fly. Another part clearly doesn’t.

That’s precisely what’s going on when you feel stuck–an internal conflict. Part wants to. Part doesn’t.

The trick to getting unstuck isn’t by denying or disputing your resistance. What you ignore, you empower. What you resist, persists.

I speak from experience. After my divorce, I tried hard to learn about money. But nothing worked. I’d pick up a book, attend a class only to fog up, glaze over, give up. Until one day, a therapist challenged me. 

“You know Barbara,” he said bluntly, “you really don’t want to get smart about money.”

I couldn’t argue. In that moment, I met the part of me that desperately wanted to stay ignorant. The part that was terrified of angering her parents, losing everything, and most of all, afraid no man would love a financially savvy woman. 

I spent months getting to know this part. But I also did something quite smart. I kept repeating affirmations in an effort to fortify the other part. I AM smart about money. I AM excited to learn. I AM a great role model for my kids. I AM attracting a man who loves a powerful woman.

I now realize I was literally rewiring my brain. Instead of dwelling on what scared me, I focused on what I wanted to create, how I wanted to feel…even if it seemed impossible.  As neuroscientists tell us, what flows through the mind creates pathways that wires the brain 

Slowly the fog lifted. I actually began enjoying the learning process, seeing results, relishing how powerful I felt. Those feelings haven’t changed in over 30 years. 

How do you focus on the change you want to create? Leave a comment below.


Do you struggle to understand investing? Men and women view wealth & power through very different lenses. Join me for this FREE call: Women & Wealth: We’re Different than Men & Why that Matters and I’ll help you become a Savvy Investor and begin to build Wealth, as a womanRegister Now!

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An Exercise for Rewiring Your Brain

Last week, I heard from a client who was close to tears. Her husband’s business unexpectedly went belly up. Suddenly, they had no income. She was forced to get a higher paying job.  

“Do you think this crisis has anything to do with my decision to make more money and my lack of action?” she asked.

Obviously, it was a rhetorical question.

 I see this pattern all the time. Women who avoid money—making it or managing it—until a crisis hits. Either their world falls apart or feels like it’s about to. That’s when they finally take action.

I did it myself. I waited until a million dollar tax bill almost wiped me out.  Not smart!!

How about you? Are you avoiding financial stuff until the pain gets worse than the fear? Are you looking for a way to get moving without having your world violently (or even mildly) shaken?

If so, try this exercise. It’s called Selective Attention,a powerful tool for rewiring your brain. Focus on what inspires you and stop dwelling on what scares you. It’s a fact: What flows through your mind wires your brain…which governs your behavior.

To change what you do, first change what you think.

Instead of obsessing on all the things that can go wrong, try turning your thoughts to what more money will give you. Think about the freedom, the peace of mind, the myriad of choices financial success makes possible. Think about giving your money to causes you feel passionate about,helping your kids, your parents, people you love. 

That’s what I finally did. I started thinking about what kind of a role model I wanted to be for my daughters instead of fixating on my terror of screwing up. When I made that deliberate shift, when I forced myself to think about how I would be helping my girls, I had no choice…financial avoidance was no longer an option!   I’d love to hear other ideas for getting unstuck.  What worked for you? Leave me a comment below.


My gift to you…get my free pdf 12 Tips for Building Wealth During the Holidays. Download Now!

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Is It Just Me? Or Are You Angry Too?

Excuse me while I vent. My insides are seething with rage and frustration. I write this to make sense of it all.

My fury was fostered during the 2016 election with the alarming rise of blatant misogyny, which despite #MeToo, continues to intensify.

It’s certainly not all men. But reading the news is both infuriating and deeply painful. I feel like my heart is being ripped from my chest every time I witness another woman being belittled, harassed, marginalized or disparaged.

As one who’s devoted my entire career to women’s liberation and empowerment, I feel inexpressibly sad. And deeply disturbed by what I see. Even Lean In author Sheryl Sandberg recently announced that women’s progress has essentially “dragged to a halt.”

And she issued a dire warning, reported in the Wall Street Journal: “We’re at a really critical moment. Women are entering the US workforce in the highest numbers in decades, but gender parity isn’t improving.”

Yes, we’re “liberated.” We’re free to work…or not. But alas (heavy sigh) we have yet to be respected, valued or treated as equals.

If, as Sheryl cautioned, this is a critical moment, what can I, what can we do?

The instant I asked that question, I heard Gandhi’s guidance. What if we, as individuals, intensify our efforts to become the change we want to see in the world?

What if we each focus on strengthening our own sense of self-respect by ceasing to belittle, marginalize, or disparage our self?

What if you and I genuinely valued all that we bring to the table, especially those gifts we take for granted? What if each of us commits to reaching our fullest potential, despite the obstacles and fears?

Is that the solution for transforming our divisive culture into one of mutual respect? I have no idea. But it’s a place to start. I’d love to hear your thoughts on this issue. Leave me a comment below.


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My Personal Story with Plunging Stocks (It’s Not Pretty)

The stock market took quite a tumble last week. I instantly flashed back to October, 1986, the first time I invested on my own. My broker would send me all these reports and statements, which I didn’t understand, so naturally, I threw them away. 

A year later, October 1987, the market crashed…big time! I freaked out, called my broker, insisted he sell everything. He begged me not to. 

“The market will go back up,’ he said, “It always does.”  

Of course, I didn’t listen. I wanted my money in cash, where it was ‘safe.’  Sure enough, within days, the market rocketed back up. If I stayed put, I’d be a lot richer now. But I learned my lesson.

Fast forward, 10 years later. October, 1997.  My book—Prince Charming Isn’t Coming—had been published. I knew a hell of a lot more about investing. The market crashes again almost to the day. 

This time, I’m on the phone, first thing in the morning, calling Schwab. My now 2nd ex-husband was upstairs, pacing the floor.  He got very nervous when stocks fell. My teenage daughter comes downstairs, sees me on the phone, asks me what I’m doing. 

“I’m buying stock” I tell her. 

“But Mom,“ she says, “The market’s crashing.”

“No, Anna” I say. ”It’s a sale!”

I had learned my lesson: Price swings only matters when you sell. Everything else is just ‘noise.’ You know, the sound of the market doing what markets are supposed to do… up, down, up, down, boing, boing, boing.

I finally understood that eventually the market would go back up. I didn’t know when, but I knew it would. It’s called the Rule of the Roller Coaster: You only get hurt when you jump off.

Has recent market action caused you to panic..or add to your portfolio? Leave me a comment below.


If you enjoyed this Words of Wealth, click here to receive a copy in your inbox every week.

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Are You Really Playing Full Out?

In work, as in life, there are only 2 games you can play: 

  • The Underearning Game (Not to Lose)
  • The High Earning Game (To Win)

Which one are you playing? (Be honest, now!)

The goal of the Underearning Game is Not to Lose, which means you must focus on playing it safe, looking good and staying comfortable, avoiding anything that could possibly be scary, awkward, embarrassing or (gasp!) lead to failure.

The goal of the High Earning Game is To Win by going as far as you can with all that you’ve got.  And when you fall down, you get back up and keep going. Which means, despite your fear, you keep playing full out. 

Problem is, it can be tough to tell which game you’re playing. There are times when I swear I’m giving my all, but later it hits me.  I was fooling myself by holding back (even just a tiny bit means I’m playing it safe).

So, I devised the following list to help assess if you’re really playing to win.

5 Signs I’m Playing Full Out (check what applies to you).

  1. I know what I want and am committed to getting it. (And if I don’t know, I devote time and energy to figuring it out).
  2. I’m so focused on my vision that I don’t get distracted (at least not for long) by irrelevant, draining, or conflicting tasks.
  3. I’m willing to experience whatever it takes—defeat, discomfort, even humiliation—to achieve what I want.
  4. I don’t say ‘yes’ when I really want to say ‘no,’ even if it means upsetting another.
  5. Every time I’m afraid to do something, I force myself to do it anyway. (And I catch myself when I justify not doing it.)

I’d love to hear: How many did you check?  Is there anything you’d add to this list? Leave a comment below.


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What’s $hame Got To Do With It?

It was a conversation with a friend I’ll never forget. Her family was dirt poor. Mine was quite wealthy.

Our childhoods were starkly different, but we shared a startling similarity. Growing up, we both felt a lot of shame around our family’s finances. 

I hated being different from my friends. She loathed feeling less than her peers. I never knew if people liked me for me or my rich parents. She always suspected others pitied or looked down on her.

That’s when I realized: Money Shame is ubiquitous regardless of one’s economic status. 

Recently, I’ve also realized: Money (or lack of it) is not the source of our shame. Money simply magnifies the shame we’ve always carried.

Shame is the intense pain of feeling so awful, so flawed, so defective that I’m worthless and unlovable.

I’m convinced that unhealed shame is perhaps the major reason smart, capable women struggle financially.  

Here’s why. When shame is triggered, the logical thinking part of our brain virtually shuts down. 

“It’s like our IQ drops 30 points,” Bret Lyon, founder of the Center for Healing Shame, told me. “We can’t think. We freeze. We feel stupid. We’re at a loss for words.”

Bret noted, during a workshop I attended last week, that because shame is so unbearable, we’ll do anything to avoid feeling it. He described 4 common reactions:

  1. Denial—numbing the pain, often through addictions (compulsive spending, chronic debting, and codependency).
  2. Attacking others—lashing out or blaming another, taking the onus off ourselves
  3. Attacking ourselves—slipping into brutal self-flagellation for being less than perfect.
  4. Withdrawal—isolating from others, going within to lick our wounds,

Each reaction, if left unchecked, can radically erode one’s financial stability. Which confirms my suspicion: the secret to financial security, for many women, lies in transforming toxic shame (self-loathing) into healthy shame (self-compassion).  

To demonstrate how to do this, Bret led us through a 2-part exercise.

First, we adopted a shame-based posture: head bent, eyes lowered, shoulders slumped, heart heavy. Honestly, I felt horrible!

Next, we paired up and shared something we were proud of.  The difference was astounding!

Recalling a past success quickly shifted my feeling horrible to “Yeah, I’m a flawed human being like everyone else and I have strengths.” That, in a nutshell, is the definition of healthy shame.

Shame and money is a relatively new topic I’m exploring. I’d love to know if you can relate. Leave me a comment below.


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Meet Barbara Huson

When a devastating financial crisis rocked her world, Barbara Huson knew she had to get smart about money… and she did. Now, she wants to empower every women to take charge of their money and take charge of their lives! She’s doing just that with her best-selling books, life changing retreats and private financial coaching.

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