What’s Emotion Got to Do With It? Everything!!!

I call it the Secret Shame of Successful Women. And I see it all the time. Bright, sophisticated professionals, making ample incomes, who have little (if anything) to show for it.  

Their problem isn’t lack of money. That’s merely a symptom. The real problem is that money is a far more emotional subject than the financial industry recognizes…which does a huge disservice to women.

After decades in this business, I’m convinced that the major reason smart, capable women struggle financially is because of Unresolved Emotions. Emotions of fear, grief, anger and shame, incurred during their lifetime or passed down from earlier generations.

Think about it. What better way to keep painful feelings at bay than by unconsciously creating financial turmoil—forgetting to pay bills, splurging on gifts, maxing out credit cards.

But—and here’s the real culprit—bottling up feelings actually intensifies anxiety and solidifies undesirable patterns.

In his book, The Brain: The Story of You, David Eagleman wrote about an experiment where participants watched a sad movie. Half were told to respond normally. The other half were told to suppress their emotions.

Afterward, they were all given a hand exerciser and told to squeeze it as long and hard as they could.  Those who suppressed their emotions gave up sooner. The reason: emotional repression is exhausting, draining our energy for other things.

If you feel stuck financially, perhaps it’s time to ferret out any buried emotions brewing below your awareness.

It may help to journal, talk to a friend or get counseling. I see breakthroughs all the time in my online community for women, The Wealth Connection, when women get support from other women.

One thing I know for sure: Identifying and releasing those pent-up emotions could very well be your ticket to lasting financial freedom.

Here’s a question that will help you begin to dig up those buried emotions—What are your earliest memories of money?

Journal about this and share your insights with me in the comments below.

Comments & Feedback

  • Barbara Simon

    My first revelation about money was when I was about 5 years old. I was a fan of the TV show “Batman” and received a Batman ring but lost it. I was so upset. It had only cost 5 cents in the “gum ball” machine. My mother explained that she couldn’t replace it, because the people who owned the gumball machine were not around. I wouldn’t have been up set to lose a nickel but to lose the 5 cent ring was a much bigger loss. It connected into my emotions about the TV show. I was the first time I experienced that an object can have more value than you paid for it, and when it’s not replaceable, it’s even more disturbing.

    • barbara huson

      Oh Barbara, what a painful memory! I wonder how it’s influenced your future relationship with money or cherished items!

  • Lisa

    My first memory was that we always had enough and sometimes a nice treat like a vacation, but I did get in trouble for wasting money, because my parents came from humble backgrounds and were savers.

    2nd memory was 1st grade. Had all these coins and announced to my friends that I was going to buy them all an ice cream from the school canteen. We didn’t just walk, we ran there! Got there to be told I only had enough coins to buy one. One of my friends started crying and the other one punched me in the guts! I remember feeling winded! Other friends yelled at me. Math and counting is important before promising anyone anything!

    3rd memory was my dad saying “no” when I wanted to open my own bank account in the 2nd grade. Thankfully, my mom thought it was a fantastic idea and said “yes”. This was very unusual for her to contradict dad.

    4th memory was getting into so much trouble for spending $40 on a pair of linen shorts 🩳 when I was 15. It was with my own money. Mom didn’t care, but dad went ballistic!

  • barbara huson

    Wow, you have a lot of early money memories. It’s usually the earliest one that has the biggest impact. It be interesting to look at how these memories have impacted you now!

  • Lisa

    I was 4 years and four months old when I started the first grade. Most of us could only count to 10 during the first couple of weeks of school, but I was also younger than the rest of my class mates. I’ll never forget how dumb and hopeless I felt. I shouldn’t have been given the money until I understood how to count it.

    Struggling to get my own bank account when I was around 7 has turned me completely against the idea of merging my bank account with anyone! My mom was a timid “ask ya father” type of mom, so my savings account became our little hobby. Definitely money education should begin early!

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Meet Barbara Huson

When a devastating financial crisis rocked her world, Barbara Huson knew she had to get smart about money… and she did. Now, she wants to empower every women to take charge of their money and take charge of their lives! She’s doing just that with her best-selling books, life changing retreats and private financial coaching.

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