If success seems to elude you, here’s a guaranteed approach for finding it. Do what you don’t want to do, are afraid to do, think you can’t do.

Whenever you decide to do something different—whether it’s making more money or changing careers—success always lies just outside your comfort zone.

The only way you’ll succeed is by stretching beyond what feels comfortable to what may seem impossible. .

The ability to tolerate discomfort—doing what might not feel good, but doing it anyway—is the only path to financial success.

For us pleasure-seeking, pain-avoiding creatures, that’s a very tall order. It’s certainly not comfortable to face up to a challenge, acknowledge a problem, and it’s especially unnerving to eschew our habitual ways of handling them.

Yet, that’s exactly what’s required. The real work in raising the bar is to stop doing the same old thing you’ve always done, to try out new strategies, to ignore false alarms, to resist the urge to quit, and refuse to fall back into familiar terrain.

Which game are you playing? It’s an important question I learned from interviewing successful women.

They taught me that, in the world of work, you are either playing The Underearning Game or The High Earning Game. There’s a big difference between the two.

The Underearning Game is called Not To Lose. The goal is to stay safe, look good, and be comfortable. There’s only one rule—avoid anything that feels uncomfortable or scary.

The High Earning game is called To Win. The goal is to go as far as you can with all that you got, and when you fall down, you get back up and keep going. The only rule here—play Full Out.

Problem is, sometimes it’s hard to tell which game you’re actually playing. There are times when I swear I’m giving my all. Then later it hits me—I was fooling myself. I really wasn’t playing a true Full Out.