Spooked by the Stock Market? Before You Bolt, Read This.

Written by Barbara Huson

Big news! We’re now in the lengthiest bull market in S&P history. 9 years and counting.

For some, this is cause for celebration. For others, a source of high anxiety. How about you? Amid shaky global politics and stressful market gyrations, are you ready to throw in the towel rather than endure the tension?

I totally get it. My first foray into the market was 1986. A year later—October 19, 1987—the market took a colossal dive. I freaked out, called my broker, told him to sell everything. He begged me not to.

“The market will go up. It always does,” he insisted. “And you’re going to have capital gains tax to pay.”

But I wanted out—NOW! Well, the market recovered, quite quickly. I lost a lot of money. But I learned a priceless lesson. In the 30 years since then, I’ve stayed put despite at least 8 scary crashes. And I’m very happy I did.

Still I know how agonizing market uncertainty is. Before you do anything rash, consider what my favorite Wall Street Journal columnist, Jason Zweig, advises.

While he agrees the best move now is to do nothing, he also has suggestions for easing your anxiety.

“All your actions should be small, gradual and reversible—in case you’re wrong,” he writes. The bigger, more impulsive your moves, the more likely you’ll look back with deep regret. (Like me in 1987)

Here are some things to do to assuage your fears while protecting your future:

Pay off some or all of your mortgage. “Extinguishing a 4% mortgage, provides you a 4% return at zero risk—a deal you are unlikely to beat anywhere else,” explains Zweig.
Keep any “windfall,” like a home sale or inheritance, in cash “as a psychological cushion against your fear of a crash.”
Stop Dollar Cost Averaging, or automatically investing a fixed amount every month. Then when the market crashes and stocks go on sale, it’s buying time again.
Scale back your stock holdings, say from 70% to 50%. “You could cut back by 5 percentage points every six months or by 1 percentage point each month.”

I urge you to heed Zweig’s wisdom: better to take tiny, thoughtful steps than make hasty moves that may lead to huge mistakes.

I’d love to hear how you’re feeling about the stock market these days? Leave me a comment below.

If you enjoyed this Words of Wealth, click here to receive a copy in your inbox every week.

A Reason to Worry….Or A Call to Action?

Written by Barbara Huson

Even the wealthiest among us—those with earnings over $200,000 or a net worth over $3 million—still worry about money.

Their biggest fear: Inflation.

Inflation is, indeed, a ravenous creature that eats into our cash like a caterpillar on a leaf…slowly, methodically, little bits at a time.

For years, however, inflation has stayed quite low. But that’s rapidly changing. The Wall Street Journal just announced, “US inflation hit its highest rate in more than six years.” And inflation is expected to keep escalating.

Is it time to start worrying? Heavens NO! The worst response to climbing costs (or most anything else for that matter) is to go into fear, which tends to have a paralyzing effect.

Instead, look at rising inflation as a resounding call to action…no matter how much or how little money you have.

The only way to counter the ravages of rising prices is to make sure at least some of your savings is working harder than it would in a bank. How? By investing in assets that grow faster than what inflation takes away.

Now is the time to make sure your money is well diversified. Here’s the standard rule of thumb for investing wisely:

Money you need in the next three to five years–for emergencies, unexpected expenses, or short-term goals–should be in cash or cash equivalents like money market funds, CD’s, or short-term treasuries.
Money you’ll need in the next five to ten years should be in a mix of stocks and bonds.
Money you won’t need for ten or more years should be mostly in stocks and perhaps commodities and real estate.

You can’t eliminate inflation. But you can do a lot to protect yourself from it.

Tell me about your biggest money fear. Leave a comment below.

If you enjoyed this Words of Wealth, click here to receive a copy in your inbox every week.

The Hidden Danger of High Earnings

Written by Barbara Huson

I recently attended an event where I was surrounded by incredibly successful women. Every participant earned a high six or seven figures…more than 90% of the population.

But as our conversations went deeper, I noticed a disturbing theme. There’s a dark side to high earnings. Whopping wages can be deceptive and dangerous. I call it the Illusion of Affluence.

I saw it at that conference. I see it repeatedly with clients. High earners spending too much, saving too little, or plowing all profits back into their business. Their ample earnings gives them the fantasy, but not the security, of affluence.

Even if they can easily make a bundle whenever they want, high earners are as vulnerable to hard times and sudden change as anyone else.

Absolutely, women making big money are to be applauded. But the real measure of success isn’t what comes to you…it’s what stays with you. In other words, your net worth—the sum total of what you own minus the sum total of what you owe.

Very few high earners I meet have a net worth over a million dollars. Far fewer if the value of their home wasn’t counted. Fewer still could afford to stop working, even years down the road.

If you’re a successful high earner, or on course to becoming one, ask yourself this question: Isn’t it time my money works as hard for me as I do for it?

I promise, wealth building doesn’t need to be overwhelming or time consuming if you start following these 3 steps:

Delegate—find financial professionals to help you create a plan and keep you on track
Automate—every month automatically have a specific sum of money transferred to a savings account and also your brokerage firm.
Educate—everyday, read something about money (peruse the headlines of the business section of the paper or browse through a financial magazine). I call it the Osmosis School of Learning.

All it takes is a few minutes of daily reading, the support of trusted advisors and the habit of consistent savings to become a truly affluent woman…regardless of how much (or how little) you earn.

Leave a comment below and tell me how you make your money work for you.

If you enjoyed this Words of Wealth, click here to receive a copy in your inbox every week.

A Simple Truth: Why the Rich Are Different

Written by Barbara Huson

Scott Fitzgerald: “The rich are different than you and me.”

Ernest Hemingway: “Yes. They have more money.”

I often see this exchange between the two authors quoted. I always want to take it one step further: “But why do the rich have more money than most.”

And my answer would be: “Because the rich think differently.”

And here’s the difference: The Masses think like a Consumer. The Rich think like a Wealth Builder.

There is a major difference between the two.

A Consumer thinks: I want more money so I can buy more clothes, take more trips, eat out more often, and have more fun.

The Wealth Builder thinks: I want more money to save and invest for the long term so that I can have more freedom, more choices, more fun, and more opportunities to give back.

Do you know what separates these two mind-sets? Instant gratification.

It’s the difference between snapping up those Prada shoes—which you simply must have because they go perfectly with that Juicy Couture dress you just bought—or depositing that same sum straight into a savings account, or better yet, a mutual fund.

The decision is yours to make.

I’m not suggesting self-deprivation. There’s a world of difference between denial and discipline.

True, the discipline of saving may require delayed gratification. But think of it this way—you’re giving the money to YOU (not Visa or Starbucks) so that ultimately you can purchase what you please without pressure or worry.

What about you? Do you think like a Consumer or Wealth Builder?

If you enjoyed this Words of Wealth, click here to receive a copy in your inbox every week.

Yikes! The Sky is Falling!!!

Written by Barbara Huson

As I write, the market’s in a nose dive. Panicked investors are running for the exits.

Please tell me you’re not one of them.

By the time you read this, stocks may have recovered. Or not. The only certainty is that, long term, the trajectory has always been up.

Besides, price swings only matters when you sell. It’s called the Rule of the Roller Coaster: You only get hurt when you jump off.

I discovered this the hard way. My first foray into stocks came after my divorce, in 1986. My broker sent me all kinds of reports and statements, none of which I understood, so I threw them away.

A year later, Oct. 1987, the market tanked…big time! I freaked out, called my broker, told him to sell everything. He begged me not to.

“The market will go back up,’ he said, “It always does.”

I didn’t care. I wanted my money where it was ‘safe’. Of course, the market rebounded, quite quickly. If I stayed put, I’d be a lot richer now. But I learned my lesson.

Fast forward, 10 years later. October, 1997. Prince Charming Isn’t Coming had been published. I knew a hell of a lot more about investing.

Again, the market plummeted. This time, I’m on the phone calling Schwab. My now 2nd ex-husband was upstairs, pacing the floor, in a frenzy about his finances. My teenage daughter comes downstairs, sees me on the phone, asks what I’m doing.

“I’m buying stock” I tell her.

“But mom,” she says, “The market’s crashing.”

“No, Anna” I say. “It’s a sale!”

I understood it then. I understood that eventually the market would go back up…I didn’t know when, but I knew it would.

Sure enough, in the 20+ years I’ve been invested, despite living through at least 8 market crashes, not just corrections like now (when market falls 10%), but full on crashes (when the market plunges 20%), I’m proud to say, I’ve done very, very well for myself.

The secret to success in investing is sticking to a long term approach. Otherwise, you’re not investing. You’re gambling.

What’s your reaction to this crazy market?

If you enjoyed this Words of Wealth, click here to receive a copy in your inbox every week.

God and Money

Written by Barbara Huson

Call me crazy. Or call me Woo-Woo. But I firmly believe financial success is a spiritual journey; financial abundance is a divine right; and financial responsibility is a sacred duty.

Something happens when you bring faith into finances. The often overwhelming task of making more money and managing it wisely becomes not only easier but more meaningful.

Look at it this way. You and I are here for a purpose. Money is a vital tool for doing what we were put on this planet to do. How can you possibly follow your God given destiny if you’re drowning in debt, struggling to make ends meet?

Disciplined spending, sufficient earnings, habitual savings and prudent investing are sacred tools for not only living your best life but making the world a better place.

Money, I believe, is God made visible.

If you enjoyed this Words of Wealth, click here to receive a copy in your inbox every week.

Want to Feel More Powerful?

Written by Barbara Huson

It was a conversation I’ll never forget.

Soon after I sold my first book, Prince Charming Isn’t Coming: How Women Get Smart about Money, I flew to New York and had lunch with my editor from Penguin. As we munched on our salads, I casually asked if she ever invested.

“Oh no,” she said, emphatically. “I have no money.” I could see she was embarrassed, so I dropped the subject.

A year after my book hit the stores, she called to confess.

“Remember that lunch when I told you I had no money,” she said. “Well I did, but it was all sitting in cash in my 401 (k). After working on your book, I realized how foolish that was. So I started educating myself, found an advisor, and it’s now fully invested. I even collected my spare change in a jar every night, and I’ve invested that too.”

She paused a moment, then added: “I watch the market go up and down, but I’m in it for the long haul, so I’m not worried at all.”
My heart burst, I was so excited. But then she said what I hear all the time from women when they finally understand investing.

“I have to tell you, Barbara, I feel so powerful.”

Those four words captured the essence of my life’s work; why I’m so passionate about helping women financially. Sure, I want them to prosper. But more importantly, I want every woman to realize that by taking charge of her money, she’s taking charge of her life. The incredible sense of power this brings is a seriously intoxicating high.

Baffled…

Written by Barbara Huson

For over 20 years, I’ve been baffled.

Sure, we women have become excellent dollar watchers and bargain hunters. But investors? Forget about it. We want to learn, but lack the confidence to act.

And here’s what’s really baffling. Once women enter in the market, we’re actually better investors than men.

What’s up with this??? The answer, I’ve discovered, lies in our brain.

Women and men’s brains are different and process information differently.

Men see investment risk as a challenge. Women see investment risk as a threat.

Men measure success by beating an index or their peers. Women measure success by meeting their goals and helping others.

Men, in their competitiveness, trade stocks frequently. Women, with our lack confidence, tend to buy and hold. A much better strategy over time.

Here’s the irony. Our lack of confidence actually works in our favor.

The more I study neuroscience, the more I’m convinced. Rather than avoiding investing because it feels like a threat, let’s focus on rewiring our brains to become confident investors.

To All Money Avoiders…

Written by Barbara Huson

I see it all the time. Women do not get serious about money—making it or managing it—until a crisis hits.

Either their world falls apart, or feels like it’s about to. That’s when they finally take action.

I did it myself. I waited until a million dollar tax bill almost wiped me out. Not smart!! Not fun!! Not the best timing.

How about you? Are you avoiding your finances?

Instead of waiting for the pain to get worse than the fear or for your very foundation to be violently (or even mildly) shaken, try this experiment.

Focus on what inspires you and stop dwelling on what scares you.

Forget all the things that can go wrong.

Think about the joy of finally feeling financially free, the deep satisfaction of contributing to causes you’re passionate about, helping those people you love.

That’s what I finally did. I started thinking about what kind of a role model I wanted to be for my daughters instead of obsessing about my terror of screwing up.

When I made that shift, I had no choice…I could no longer let fear stop me!

What, around your finances, are you avoiding? Share below.

The Real Secret to Financial Success…it’s not what you think!!!

Written by Barbara Huson

Question: What’s the biggest pitfall to making more money?

Answer: Thinking you have to have it all figured out first.

That’s exactly what slows us down, or keeps us stuck

After 40 years of working with women I’ve found that the ones who had the most trouble reaching their goals were the ones who kept trying to figure out exactly what they needed to do to get there.

If they couldn’t figure it out, they tended to lower their sights.

That’s not the way it works at all…at least not for the thousands of successful women I’ve interviewed. Instead, what these women did was:

1. Set a goal,
2. Commit to reach it (without knowing how),
3. Take advantage of unexpected opportunities (disguised as coincidences).
That’s the real secret to success.

It’s not about trying to figure out how, but being willing to let go of control and do what comes next.

Especially if it’s something you’re scared to do.

When have you set out on a path without knowing the exact next step? Leave a comment below.

Investing

Spooked by the Stock Market? Before You Bolt, Read This.

A Reason to Worry….Or A Call to Action?

The Hidden Danger of High Earnings

A Simple Truth: Why the Rich Are Different

Yikes! The Sky is Falling!!!

God and Money

Want to Feel More Powerful?

Baffled…

To All Money Avoiders…

The Real Secret to Financial Success…it’s not what you think!!!

Meet Barbara Huson

Recent Blog Posts