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Investor, Know Thyself!

“If you don’t know who you are, the stock market is an expensive place to find out.” Adam Smith

You know what your biggest market risk really is? Not volatility. It’s YOU. Or rather YOU acting on emotions.

Any decisions based on fear or ignorance are never good in the long run. Their only purpose is to defuse tension so you feel better in the short term.

Research studies prove that people, you and I, hate to lose more than we love to win.

So, when markets correct (go down 10%), which they do quite regularly or when markets crash (fall 20% or more) which they do every so many years, our emotions, especially fear, take over. And we make very bad choices.

It also happens in reverse. When the market is on a run, there’s a tendency to take on too much risk. And follow the herd…like so many did during the tech boom and real estate boom.

That’s where knowledge—of the market AND of yourself—plays a critical role. The more you know about the way investing works AND what makes you tick, the easier it is to separate from the herd, manage your emotions, and make wise investment decisions.

Want to learn more investments and yourself? Join me for my year-long course One Year to Wealth…Becoming a Savvy Investor. Click here to learn more.

If you enjoyed these “Words of Wealth”, head over to my website and sign-up for my FREE weekly newsletter at:


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Taking Risks. Building Trust.

Financial Success demands 2 things of you:

  • You must take risks
  • You must develop self-trust.

Without taking risks, you will forever be a victim, live in mediocrity…and play small.
Without trust, you will forever live in fear and self-protection…and play small.

Risk and Trust work in tandem. Every time you take a risk, even if you fall down (and you will fall down), if you get back up and keep going, learning from your mistakes until you eventually succeed, you’ll learn to trust yourself.

I really believe the financial risks necessary to create wealth, combined with the personal risks necessary to achieve Greatness, exponentially strengthens your level of trust in yourself.

If you enjoyed these “Words of Wealth”, head over to my website and sign-up for my FREE weekly newsletter at:

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Never Invest Unless…

Decades ago, soon after I divorced my gambling husband, a friend of my father’s called. He told me about a Limited Partnership he was forming, TJ Cinnamons (A fast food place).

I had no idea what a limited partnership was, but this man was very wealthy, very smart, very successful, so it had to be a great thing, right?

I didn’t know that you can’t take your money out of a limited partnership because there’s no market for it. When TJ Cinnamons went under, I lost my investment.  Then I made a very smart decision. I vowed I’d never invest in anything I didn’t understand.

I’ve come to call this the First Law of Investing: Never put money in anything you don’t understand, whether it’s a stock, bond or the market itself. Not only do you not know what you’re buying, but you can’t evaluate the information to know if it’s time to sell.

If you enjoyed these “Words of Wealth”, head over to my website and sign-up for my FREE weekly newsletter at:

Meet Barbara Huson

When a devastating financial crisis rocked her world, Barbara Huson knew she had to get smart about money… and she did. Now, she wants to empower every women to take charge of their money and take charge of their lives! She’s doing just that with her best-selling books, life changing retreats and private financial coaching.

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