Last fall, I had a crushing realization. I’ve been worshipping a false god…and it’s caused me great pain.
The realization came during a seminar led by one of the early pioneers in internet marketing, Ali Brown.
Her message: Today’s marketplace is so oversaturated, full of noisy distractions and changing so fast, that the old formulas for success no longer work.
“Question everything,” she urged us. “Especially question the metrics you’re using to measure your success.”
She ran down a list of the most common measurements: list size, social media followers, team members, seats filled, speed of growth, etc.
“Numbers are the false gods in our industries,” Ali declared. “A lot of pain comes from how you’re measuring your success because you make assumptions that aren’t always correct, based on size and amounts.”
Thus, came my crushing realization. Numbers have always been my yardstick, not just for my professional success, but my value as a person.
When my numbers were low, I felt like a loser. When the numbers rose, I was once again worthy.
Yet I had no idea how to gauge my level of success except by the size of the numbers. What other metric even mattered?
The answer came in a most surprising manner. My best friend, Jill, was telling me about all the books she’d read by people who had Near Death Experiences.
“The common theme, among those who temporarily crossed over, is that the most important thing in this life is to be your 100% most authentic self,” she explained.
“What if that’s the whole point?” she continued. “What if the only thing the Universe wants is for YOU to be YOU?”
In that moment, I discovered my new metric.
What if I woke every morning, and instead of asking myself ‘What can I do to increase my numbers,’ ask instead, ‘How can I be my most authentic ME?’
The concept is still fresh and feels a bit challenging. How does one even measure authenticity? Can the emphasis on being genuine actually generate profits?
I’m still tempted by the false (yet seductive) god of numbers. But hey, I’ll give this new metric a try. I have to tell you, I feel my soul is smiling in approval.
I’d love to hear from you. Do you have a metric for success…other than numbers?
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