Investing

Advice for Financial Advisors—Part II

I truly believe the best way for women to create wealth is by working with financial professionals. But, according to the Wall Street Journal, “fewer than one in five women currently has an advisor.”

Why? Because women can’t find anyone who understands them.

Advisors are talking to women just like they do men.  Big mistake.  True, money knows no gender. Women, however, are very different from men. Yet the financial world is based on the male model of communication.

Last week I offered 2 pointers answering the question: What would you like to tell the financial industry about how, specifically, they can better serve women?

Here are 3 more.

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Advice for Financial Advisors

Here’s a question I was recently asked during a podcast.

What would you like to tell the financial industry about how, specifically, they can better serve women?

Oh boy. So much to tell. So little space.

But I’d start with this:

Women are NOT Men!

Obvious, right? But clearly, the financial industry hasn’t gotten that memo.

I’m a big fan of financial professionals. I’ve had the same advisor for many years (after going through nine others that didn’t get the memo either). I even wrote a booklet; Finding a Financial Advisor You Can Trust.

Sadly, the bulk of advisors (I’m including both sexes here) still live in the dark ages when it comes to female clients.

How Much Risk Can You Handle?

With inflation still soaring and markets still turbulent, it’s a good time to discuss an important concept: Risk tolerance.

You’ve probably heard those words bandied about when talk turns to investing. But do you know what they mean?

Risk tolerance is generally defined as the ability to stomach large swings in the value of your investment portfolio. Because the market, by nature, is very volatile, understanding your risk tolerance is vital for making prudent decisions.

Here are 3 factors to help you figure out how much risk you can tolerate:

What the Hell is Robo-Investing? And Why Should I Care?

In the beginning, I was skepticalvery skeptical.  Now I’m a raging fan.

Robo-Investing is the best thing to happen for investors since index funds were invented.

In Robo-Investing, a computer—not a person—creates and manages a portfolio of index funds and ETFs. What are advantages for you, the investor?

The price is right. Fees are very low (0.15% to 0.50% compared to 1%-2% for human advisors). Plus there’s either no, or a very low, minimum required to open an account.

It’s easy to start. You fill out a short questionnaire to assess your situation, goals and risk tolerance, then choose among suggested portfolios based on your answers. That’s it…you’re ready to invest.

Lifting The Financial Fog

I spent most of my adult life in a financial fog as opaque as pea soup…and frustrating as hell. If you can relate, you’re certainly not alone.

Millions of women today are stuck in a financial fog so thick and threatening, they can’t find their way to wealth and well-being. And the consequences can be devastating…on our self-esteem as well as our future security.

The way out of this miasma is not by learning more financial facts, but by first understanding then lifting the fog.

This fog is made up of a matrix of issues–suppressed emotions, limiting beliefs, childhood wounds stemming from cultural conditioning, parental messages, unhealed trauma and hidden shame.    

“Set & Forget” Investing

After my divorce from the gambling husband, my inheritance was pretty much gone, with the exception of a few properties that gave me a small monthly income. But I did something smart.

When the rent from the properties would arrive, before I spent a cent, I’d put a portion into my savings account. I did it automatically. I filled out a form and the bank took are of the rest.

I didn’t even have to think about. And even though it wasn’t a lot, it’s amazing how my savings grew over time.

Later, as the cash accumulated, I automated my investing, by using a technique known as Dollar Cost Averaging (DCA-click to learn more). DCA takes the emotion out of investing, reduces the risk of losing a lump sum in a down market and reduces costs because you buy less when your investments are expensive, and more when they’re cheaper.

The Difference Between Investing & Gambling

I’ll never forget my first investment on my own. A friend of my father’s was forming a limited partnership. He’d just opened T.J. Cinnamons, a retail outlet that sold sticky buns. And he needed to raise money.

I knew what sticky buns were. I had no idea what a limited partnership was, or the risk I was taking. But hey, this was my dad’s close friend. He was extremely wealthy, very smart, massively successful. So, it had to be a great thing, right?

When T.J. Cinnamons went under, I lost all my money.

Ain’t Never Too Late!

It was a moment I’ll never forget. I was on a book tour, giving a yet another speech, when an older woman, leaning on a cane, came up to me afterward.

She was 84 years old and had been married to a very wealthy physician who handled all the finances. But 10 years ago, he died, leaving her no money but a lot of debt. Turns out all his investments were all on margin, using borrowed money.

Before the shock even wore off, she found a financial advisor, started taking classes, and learned about investing.

Why I Have a Problem with “Rich”

My passion is helping women become wealthy. I notice, however, I rarely, if ever, use the word ‘rich.’

I remember when, decades ago, David Bach sent me a copy of Smart Women Finish Rich. My first book had just been published, one of the earliest finance books geared to women, and he wanted to talk.

I loved what he wrote, but the word, ‘rich’ turned me off. I couldn’t understand why.

Then, last week, I received a newsletter from Nick Maggiulli, titled: Rich vs Wealthy: A Comprehensive Guide to Different Financial Lifestyles.

Finally, I realized why ‘rich’ never resonated.

Meet Barbara Huson

When a devastating financial crisis rocked her world, Barbara Huson knew she had to get smart about money… and she did. Now, she wants to empower every women to take charge of their money and take charge of their lives! She’s doing just that with her best-selling books, life changing retreats and private financial coaching.

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