Thriving, Not Just Surviving…Post Pandemic

Written by Barbara Huson

The pandemic is hopefully subsiding. Many of you (including myself) may be wondering, as things change, how can I thrive, not just survive, financially?

After all, we are entering a ‘new normal.’ Unexpected doors may be opening. New opportunities may appear.

To make sure you thrive, you must heed these 5 words: Financial Success belongs to the focused.

Without focus, it’s easy to get sidetracked by multiple distractions fighting for your attention.

But with focus, conflicting objectives cease to control you, making it easier (and less stressful) to take decisive action without second guessing.

Admittedly, focusing can be frustrating for the multi-talented or very gifted. So what’s the trick to getting focused?

In a word: Prioritize. Focus exclusively on the tasks that will help you flourish financially. All else goes on the back burner.

When Intentions Don’t Work…No Matter How Powerful They Are

Written by Barbara Huson

If intentions are so powerful, why don’t they always pan out? What if you swear you want to make more money, but try as you might, nothing changes?

For one reason: You get what you want, not what you ask for. The distinction is critical.

We all have numerous intentions, many we aren’t even aware of. You run into trouble when your expressed intentions are at odds with your unconscious ones.

When an implicit desire–say, to feel safe–is stronger than your spoken intention–to be profitable (which always requires going outside your comfort zone)–you’ll stop yourself at every turn.

You’ll water down your efforts, make misguided choices, and justify your actions with a variety of excuses (“I’d love to, but…).

You may say, and believe, you want to make more, but that’s not the message that’s reaching your brain.

The Immense Power of A Strong Intention (Part I)

Written by Barbara Huson

I can personally vouch for the incredible power of a strong intention!

Years ago, I noticed that just about every High Earner described a moment in her past, when she said to herself, with utter conviction: “It’s time to make more money.”

She didn’t always believe it possible or know how she’d do it. But she was definitely determined.

Compare that to Underearners. Almost without exception, they’d tell me “I’d love to make more money, but…” as they listed off a litany of excuses.

And indeed, their incomes remained consistently low.

I was quite struck by the difference in the responses of High Earners vs. Underearners. So one day I took a post-it note, wrote $125,000 on it, and stuck it on my computer. That was my earnings goal for the year.

The Heroine’s Journey: The Feminine Path to Financial Independence

Written by Barbara Huson

In my book, Prince Charming Isn’t Coming, I likened the process of financial independence to a Hero’s Journey.

However, as I have since discovered, Heroines follow a somewhat different path. And those differences are significant.

In traditional accounts, the male Hero, responding to “The Call” (something’s missing or was taken), sets out in search of treasure (the holy grail or helpless maiden). As he travels (outside his comfort zone), he battles dragons and experiences ordeals (his fears), ultimately finding the treasure (something outside of himself).

In this traditional telling, the man is the savior; the woman is the passive princess.

The Heroine’s Journey also begins with “The Call” (she’s unhappy or dissatisfied). Unfortunately, women too often respond by waiting to be saved.

Welcoming Your Warrior Archetype

Written by Barbara Huson

There is inside each of us a long-buried treasure—a deep-seated source of strength, daring, and focus—otherwise known as the Warrior Archetype.

This Archetype is the psychological blueprint for leadership and courage, for fierce determination in the face of endless obstacles.

I believe the Warrior Archetype provides the missing link in women’s evolution. The Warrior carries the hardwiring for our power.

Unfortunately, a lot of women shun this Archetype. They equate Warrior energy with cruelty, destruction and violence.

What’s Emotion Got to Do With It? Everything!!!

Written by Barbara Huson

I call it the Secret Shame of Successful Women. And I see it all the time. Bright, sophisticated professionals, making ample incomes, who have little (if anything) to show for it.

Their problem isn’t lack of money. That’s merely a symptom. The real problem is that money is a far more emotional subject than the financial industry recognizes…which does a huge disservice to women.

After decades in this business, I’m convinced that the major reason smart, capable women struggle financially is because of Unresolved Emotions. Emotions such as fear, grief, anger and shame, incurred during their lifetime or passed down from earlier generations.

Willpower Won’t Work! Rewire to Spend Less

Written by Barbara Huson

You swear, starting today, you’re going to curb your spending. And you really mean it. Until….

You spy an online ad for this adorable summer dress that’s to die for. Later, you flip through the Costco catalogue and that Vitamix Blender you’ve been eyeing is on sale.

Without thinking, you whip out your card, make your purchase and you feel great. Until the bill comes. Then you remember your vow and beat yourself up for not having more will-power.

BUT WAIT! According to the latest research, all the will power in the world may not be enough. Blame it on your brain.

A recent study did brain scans on people who planned to buy with credit cards and those planning to use cash. They discovered a notable disparity in brain activity between the two groups.

“Buying on credit doesn’t just ease shoppers’ inhibitions,” reports the Wall Street Journal. “It actively encourages purchases.”

The Difference Between Men & Women…in Investing

Written by Barbara Huson

For over 20 years, I’ve been baffled.

Sure, we women have become excellent dollar watchers and bargain hunters. But investors? Forget about it. We want to learn, but lack the confidence to act.

And here’s what’s really baffling. Once women enter in the market, we’re actually better investors than men. Key findings in a recent article on The Motley Fool, (https://www.fool.com/research/women-in-investing-research/) show that “female investors earn better returns than men—up to 1% in some studies and, on average, women lost 2.5% of their stock portfolio value in 2015, while men lost 3.8%.”

But, women are still less confident than men in their investing ability. Only 9% of women think they make better investors than men according a Fidelity report.

The Conversation No One Wants to Have. But You’ll Be Sorry If You Don’t.

Written by Barbara Huson

This year would’ve been my father’s 95th birthday. It got me thinking about the day I went to my mother, wondering what my Dad, who was seriously ill, had planned for her after he passed.

I was terrified to ask her that question. When I finally screwed up the courage, she made it abundantly clear: this was not a conversation she wanted to have.

I made it even clearer: avoidance was not an option. Here’s what happened next:

1. We had “The Talk.” I had Mom sit down with Dad and look at all their financial documents: bank statements, investments, estate planning, etc. This was not, by any means, an easy conversation. Nerves were frayed. Mom glazed over. Dad lost patience. I kept scratching my wrist (a nervous habit) until it bled. But by the end, Mom knew where every penny was and what arrangements he had (and hadn’t) made.

2. We assembled “ The Team.” My Dad was very much a do-it-yourselfer. Mom needed the support of professionals. First my sisters and I found an estate lawyer and together my parents created a very good, tax efficient estate plan. Then we helped her find an investment advisor and a CPA. She still meets with her team on a regular basis to this day.

The Empress’s New Clothes

Written by Barbara Huson

The Traditional Tale:

An Emperor orders a suit of clothes that are invisible to anyone who is incompetent or stupid. The emperor can’t see the clothes, but is so afraid of being judged incompetent or stupid that he pretends to be delighted with the garments and “wears” them in a parade through town. All the onlookers pretend to see them too, until a child yells out, “He hasn’t got any clothes on!”

The Modern Version:

An aging woman, dressed in rags, ambles through crowded streets, feeling invisible, like a second class citizen.

Suddenly, she hears a ruckus from where she just came. Glancing over her shoulder, she sees a little girl, pointing to her in amazement.

“That’s the Empress!” the little girl squeals repeatedly to her mother.

The mother starts to scold the girl until she realizes her daughter is telling the truth. She passed by this disheveled woman many times, but never before recognized her magnificence. A crowd gathers, whispering beneath their breath, staring at the Empress with awe and admiration.

Life Lessons

Thriving, Not Just Surviving…Post Pandemic

When Intentions Don’t Work…No Matter How Powerful They Are

The Immense Power of A Strong Intention (Part I)

The Heroine’s Journey: The Feminine Path to Financial Independence

Welcoming Your Warrior Archetype

What’s Emotion Got to Do With It? Everything!!!

Willpower Won’t Work! Rewire to Spend Less

The Difference Between Men & Women…in Investing

The Conversation No One Wants to Have. But You’ll Be Sorry If You Don’t.

The Empress’s New Clothes

The Traditional Tale:

The Modern Version:

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