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The Guide To Greatness

Written by Barbara Huson

Day 2 of my retreat had me curled up on the cozy window seat, staring at the water, pondering what Greatness actually means.  This was not something I’d given a lot of thought to in the past.

Still, I figured I should know.  My  father had achieved Greatness.  Not because he co-founded a famous company.  But because he made it possible for large numbers of people to get quality tax preparation for a fraction of the price.  I grew up with Greatness.  I saw it every day, living, breathing, expanding, succeeding.  As  I started reviewing what my father  showed me, I came up with a formula for Achieving Greatness:

1.       Greatness refuses to be limited or controlled in any way by fear.  (Fear is to greatness what ants are to a picnic… annoying, inevitable, and best ignored)

2.       Greatness follows ideas that come from seemingly nowhere.

3.       Greatness doesn’t act alone. It has partners, collaborators, a team.

4.       Greatness is humble, not to be confused with Grandiosity.  Grandiosity comes from the ego and is; as A Course in Miracles tells us, “always a cover for despair.”  Greatness is sourced from the soul and is always a desire to do what it came to earth to do.

5.       Greatness sees the world as it’s playground and every problem as part of The Game… a lawsuit is no more serious that misplacing a stapler.

6.       Greatness takes its mission (not itself) very seriously, and always puts that mission first.

7.       Greatness truly enjoys Greatness, not just for itself, but for its positive effect on others.

8.       Greatness is not out  for money or fame.  Fame may occur or not — it’s totally irrelevant.  But money is mandatory…  sufficient income is necessary to eliminate any distractions for achieving its goals.

9.       Greatness isn’t perfect, and is more than willing not to be.  Greatness feeds on self trust (the definition to self-trust:  knowing you can clean up what you mess up!).

10.   When pain enters Greatness, it’s meant to be a wake-up call.

11.   Greatness is kind, but tough, and politely endures criticism.  While Greatness doesn’t need be liked, it demands to be respected.

12.   The Arc of Greatness involves many mistakes, failures, wrong turns… they are the steppingstones to  Greatness.

13.   Greatness is passion made manifest.  The biggest pitfall to Greatness – doing what you should vs. what you love.

14.   Greatness requires responsibility, rejects mediocrity, and resides in the unknown.

15.   When Greatness dies, it doesn’t go away. Greatness always leaves  behind witnesses.

Woody Allen had it right when he said: “The only thing standing between Greatness and me, is me.”

Coming next: Getting out of the way of Greatness.

Barbara Stanny

The leading authority on women & money
[email protected]
www.barbarastanny.com
360.385.0600

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Women In Power – Best Kept Secret

Written by Barbara Huson

HandsI want to share with you one of the best kept secrets in the world of women and power. It’s called Mama Gena’s School of Womanly Arts. I had no idea what Mama Gena’s was all about until Regena Thomashauer (aka Mama Gena) asked me to speak earlier this year.  When I walked into the room, the energy was so high and the women I met so extraordinary, I knew I had to check it out. So I signed up for Mastery.

The course explores power in ways that will deeply transform your relationship with yourself as a woman along with your ability to create your dreams and desires. What it did for me was help me identify and overcome barriers that have kept me from living my life to the fullest.

Regena’s work is truly cutting edge. I’d love you to check it out at  http://www.mamagenas.com, or contact me with any questions.  A new Mastery is starting soon…I’d love to see you there!

Help, I Think I’m A Compulsive Shopper!

Written by Barbara Huson

It’s the finale…the last installment of popular questions. I hope they’ve been helpful. And if you have any questions for me, feel free to ask. I’d love to hear from you! So here we go:

Road to financial empowerment for women

1. I’m getting married next year. Should my fiancé and I keep separate accounts or have one joint account?
It’s fine to have a joint account for bill paying, etc, but be sure you have one for yourself too. Every woman needs an account in her own name.

2. How can I stop being such a compulsive shopper?
As my mentor, Karen McCall, a pioneer in financial recovery, always said: “You can never get enough of what you don’t really need.” The problem isn’t the shopping, but the “hole in your soul” you’re trying to fill. I highly recommend attending DA (Debtors Anonymous) meetings, a 12 step program for over-spenders, chronic debtors, and underearners.

3. What is one of the most common money mistakes women make and how can I avoid it?
Without a doubt; it’s doing nothing because you’re afraid of making a mistake. My advice is to spend 3-6 months educating yourself. How?

  1. Every day read something about money, even if it’s just the headlines in the business section of the newspaper, even if it’s only for 1or 2 minutes.
  2. Every week, talk about money, particularly with someone who knows more than you. (taking a class counts too).
  3. Every month, save by having a small amount from your paycheck or checking account automatically deposited in a savings and/or retirement account.

I also encourage women to find a financial advisor they can trust, who will hold them accountable and keep them on track.

4. I’m always worrying about money. How can I calm my fears?

  1. Educate yourself. Knowledge is the best anecdote for fear. The goal is to make financial decisions from knowledge, not ignorance, emotion or habit. Doing the 3 steps I outlined above is an amazingly simple but effective way to conquer money fears.
  2. Join with others. We women are so relationship oriented, one of the best ways to learn is to get support by forming (or joining) a money book club, money study group, or investment club.
  3. Track your spending. Write down every penny you spend for at least a month, then transfer those amounts to spending categories. This exercise allows you to see how/where you can shave expenses, figure out a debt repayment plan, and increase savings.
  4. Create an emergency savings fund with at least 6 months worth of living expenses (a shoe sale is NOT an emergency!)

5. As a young career woman, what’s the single smartest thing I can do with my money now?
Automatic savings. Arrange to have the bank, every month, withdraw money from your checking account or paycheck and deposit it monthly into a personal savings account. Even small amounts ($10 or $20 a month) consistently saved accumulate quickly. It’s money you’d otherwise fritter away. And you don’t miss what you don’t see!! Do the same with your company’s retirement account.

6. My current salary is under 50K. How can I make more money?
If you love what you do, ask for a raise. If you get a ‘no’, ask your boss what you need to do for a pay increase. If you feel dead-ended, or dislike your current job, start looking for a better, higher paying one. Figure out what you’re passionate about and network like crazy. From my interviews with six- and seven-figure women, I discovered that four factors are essential for financial success and quality of life (both are important):

  1. Passion—loving what you do
  2. Audacity—doing what you fear
  3. Resilience—getting back up when you fall down
  4. Community—reaching out for support

Are You An Underearner? Check Out These 5 Often-Asked Questions.

Written by Barbara Huson

Questions. I get a lot of them. I thought I’d share some of the most often asked ones, in this and future blogs. Who knows, maybe you’ve been wondering the same thing. Or, maybe you have a better response than mine. Let me know…

1. How is underearning self-imposed?
If you look at the 10 traits of an underearner—for example, they talk as if they’re trapped; they give away their power; they are self-saboteurs, codependent, vague about money and often anti-wealth—you can see every single trait is a result of a choice we made.

2. What is one thing I can start doing NOW to live up to my full potential and earn what I deserve?
Do what you’re most scared to do. The number one requirement for going to the next level in your life is the willingness to be uncomfortable, to do what you think you can’t do. Don’t worry if you’re not sure what that may be. You’ll know exactly what it is the moment you hear yourself saying “I can’t do that,” or “Oh no, that’s impossible.” Fear always points the way to growth.

3. I’m great at saving, but I shy away from investing. I know a lot of other women do too. Why do we do this?
Because investing seems so complicated and overwhelming! “And we women are so damn busy, who has time to learn?” That’s how I felt—until I realized that it’s a matter of taking small steps, doing a little something every day, like reading the business section of the newspaper, perusing financial sites, watching PBS nightly business report, taking classes, talking to others about money. Watch what happens after 3-6 months. Then find a financial advisor you can trust (I wrote a booklet that tells you how, available on my website).

4. Women entrepreneurs are notorious for not charging what they are worth. How can I overcome this tendency?
By valuing yourself, believing in what you do, then speaking up and asking for more because you know you’re worth it. That’s what I had to do to make six figures. I had to raise my fees, bargain harder, even though I was scared to death to do it. Not everyone agreed to pay my higher fee at first, but enough did that my income went up significantly, without having to work any harder!

5. You say that focus and intention are critical to overcoming underearning. Why?
One of the most “popular” ways intelligent, talented, ambitious women keep underearning is by being scattered, unfocused, pulled in too many directions. They may be genuinely motivated to make money, but they don’t realize that stretching themselves too thin dilutes their energy and is an act of self sabotage.

Does any of this ring true for you? I’d love to hear your thoughts!

Do You Think Like A Wealth Builder, or You More a Sex And The City Kind Of Girl?

Written by Barbara Huson

Do You Think Like a Wealth Builder, or Are You More a Sex and the City Kind of Girl?

I was reading a blog the other day, when one line really caught my eye:

“I can SEE the difference between the mindset that simply wants to make money and the mindset that is more focused on creating and building wealth.” (http://witoo.wordpress.com/2008/06/14/making-money-versus-building-wealth/)

I love the way the blogger described her epiphany! Indeed, there is a HUGE difference between making money and creating wealth. And it really is a matter of mindset. This was my biggest surprise when I interviewed six-figure women. These women earned more than most people on the planet, yet very few of them were wealthy. Without question, their mindset is what made the difference. And it makes sense: how we think determines the choices we make and the results we create (i.e. wealth or no wealth)

Let me demonstrate:

The Make-Money-Mindset thinks like this: “I want to make money because the more money I make, the more clothes I can buy, the more trips I can take, the more wining and dining I can do, and the more fun I can have.”

The Create-Wealth-Mindset thinks like this: “I want to make money because the more money I make, the more I can save and invest for the long term. “

Do you know what separates between those mindsets? Two words. Instant gratification. It’s the difference between snapping up those Prada shoes–which you have to have because they go perfectly with that Juicy Couture dress you just bought –and depositing that money straight into a mutual fund.

The previous example was inspired by the recent movie, Sex and The City, which is clearly the story of 4 women who don’t understand the meaning of delayed gratification.

Mind you, I’m not suggesting self deprivation. Saving money doesn’t mean sacrificing fun. You can always pocket a portion of your earnings, say 20 bucks, and take in a movie. In fact, go watch Sex and The City, and gloat about how much smarter you are!! (No, Carrie is NOT smarter for marrying a rich man. Read my book, Prince Charming Isn’t Coming…you’ll understand why!!!)

Finding A Financial Professional

Written by Barbara Huson


Those of you familiar with my work know this about me: I’m a big fan of using financial advisors.

The reason: we women are so busy, many of us of don’t have the time, interest, or knowledge to manage our own money (and do it well). Of all the women I’ve interviewed, the ones with the highest networths didn’t necessarily earn (or inherit) the highest income. But the whopping majority did work with financial professionals.

The challenge: how do you find a trustworthy financial advisor?

The strategy: Ask for referrals from people who are happy with their advisors. Or go online to find names of advisors near you. Try these sites:

www.napfa.org — National association of Personal Financial Advisors

www.garrettplanningnetwork.com — the Garrett Planning Network of financial advisors who work for an hourly fee.

www.cfp.net — the website of Certified Financial Planners

The solution: Resist the urge to sign up with the first advisor you meet. Interview at least 3. Ask questions such as these, then go with your gut instinct:

1. Would you tell me about yourself?

2. Do you specialize in certain types of investments?

3. Who are your clients?

4. How do you charge for your services, and what costs might I incur working with you?

5. How often do you communicate with clients, and how often might I expect to hear from you?

6. Have you ever been involved in any lawsuits, arbitration, or disciplinary problems?

7. Is there anything you want me to know about you that I haven’t asked?

Need more help? I’ve written a booklet filled with great advice: Finding A Financial Advisor You Can Trust. You can order it on my website.

I’d love to hear your tips about finding an advisor.

Want More Money? Try Asking!

Written by Barbara Huson

“You don’t get what you deserve. You get what you demand.”
–Dianne Bennett, a 7th grade dropout who became six-figure woman.

More than half of the 1000 women polled by Pink Magazine and KPMG in 2006 felt they are not fairly compensated for their work.  But here’s my question. How many of them actually asked for more money? My guess, not many.

A salary offer is not a foregone conclusion. Ninety percent of Human Resource professionals polled expect salaries to be negotiated. Overcoming underearning requires you take a stand, ask for what you want, negotiate until you reach a mutually satisfactory agreement, or walk away where appropriate.

Here’s some suggestions for negotiating effectively.

  • Know what you want. Research the going rates in your field. Ask the high end of the spectrum. You can always negotiate down, but never up.
  • “No” means “not now.”
  • Negotiate salary only after a job offer. Don’t be the first to bring it up. “Make them fall in love with you before talking money.” (Wall Street Journal, 10/29/04)
  • Negotiate more than money: early salary review, signing bonus, relocation costs, profit sharing, flexible schedule, paid time off, benefits, perks, educational programs, expense account, club memberships, bigger office, laptop, cell phone, job title.
  • Act confident (even if you don’t feel it). Communicate with authority. Perceived confidence has a big impact.
  • Request 24 to 72 hours to think over the offer.
  • Always start negotiations on a positive note. For example, thank the employer for the opportunity and make a counter offer.
  • If someone acts put off by a reasonable counter offer, consider it a red flag. Perhaps the employer doesn’t value what you bring to the table.
  • The best time to negotiate, or renegotiate, is when you have other offers.
  • Get the offer in writing.
  • Above all, focus on relationship building. “It’s always harder for someone to say ‘no’ if they know you and like you.” (www.WallStreetJournal.com)
  • Practice negotiating with a friend or in the mirror. Have points prepared, build a case, around your value and what you bring to the company.

5 Tips for Getting Paid What You Really Deserve

Written by Barbara Huson

I’ve learned a lot from interviewing high earners. But perhaps the most significant lesson was this:

Even though these women were not driven by money, they demanded to be well compensated because-and here’s the Big Lesson- they felt they were worth it.

The problem: women, in general, devalue themselves. These women, however, taught me specific ways to strengthen self esteem. Here are 5 tips for pumping up your self-worth along with your net worth.

  1. Think Big, Then Think Even Bigger5 Tips for Getting Paid What You Really Deserve – What most of us do is unwittingly limit our earnings by lowering our expectations. Especially women. The idea is to think in terms of what you are worth, not just what you assume the market will bear.
  2. Do Your Homework – One of the worst negotiating mistakes women make is picking a number out of the air that’s way too low. The smarter ones find out their market value by researching the going rates, then ask for more than is offered so they’ll have room to maneuver.
  3. Take the Initiative – Have tangible evidence of what you bring to the table. Maybe you saved your company x amount of dollars or had an idea that generated so many sales. Every time you accept more responsibility, successfully complete a challenge or create positive changes, document it. Keeping records is an effective means of demonstrating your value to an organization.
  4. Daily Affirmations -Act As If – Affirmations are positive statements expressed as if they’ve already happened. For example: “I have the confidence to ask for what I want.” “I deserve more money in my life.” Write them down. Post them in full view. Say them out loud as often as possible. When you act as if you’re worth a lot, you’ll eventually convince yourself as well as others.
  5. Challenge yourself in other areas – A stretch in any area of life has a ripple effect in other areas as well. If you can’t quite get yourself to volunteer for that tough assignment or ask for a raise, try signing up for an art class or running a marathon. Anything that puts you out of your comfort zone builds confidence and self-worth.

By practicing these tips, you’ll begin to notice a shift in how you feel about yourself. Making more money becomes not something you should do, but something you have to do-because you know in your heart you’re worth it.

If you have other suggestions, I’d love to hear them.

The Secret of SHE

Written by Barbara Huson

I just got an enthusiastic email from a client: “I feel as if I have discovered from you a magic secret of life that nobody else on the planet knows about.”

OK, she may be exaggerating…a bit. But in truth, what she learned IS one of the most powerful, and best kept secret among Successful High Earners (SHEs). It’s also the biggest show-stopper for underearners.

The secret– so utterly simple, yet so profoundly difficult—goes like this: “When you commit to a goal, you don’t have to know how you’ll achieve it. You just need to do what comes next.”

I learned this from my interviews with SHEs. To paraphrase a famous quote, they’d set a goal, jump off the cliff, and build wings on the way down. Conversely, Underearners think they must have a full-blown plan all figured out before they’ll even allow themselves to consider taking a leap.

Here’s a typical conversation (from an actual email):The Secret of SHE

Woman: “When you say we ‘don’t have to figure it all out,’ does that mean I don’t have to figure out exactly how I am going to make the money I want to make?”

Me: “Yep. “

Woman: “Hmmm, that goes against my business school training that taught you have to make a business plan, a marketing plan to achieve your revenue goals.”

She’s right. The secret runs counter to society’s teachings. But the most successful high earners taught me otherwise.

The lesson I learned from them: The HOW is NOT important. I repeat, the HOW is NOT important. What matters most is your degree of commitment.

Here’s how the secret works. Commitments are like magnets. They draw opportunities to you, often disguised as coincidences. You turn on the news, step on the bus, bump into a friend, hear the phone ring, and from absolutely nowhere, someone or something shows up that’s just what you need.

(Warning: If synchronicities aren’t forthcoming, revisit you commitment. There’s a direct correlation between fierceness of commitment and frequency of coincidences.)

That’s how the secret works. Once you commit to a goal and get out of your own way, it’s mind boggling what can happen. Try it, and tell me your results.

Good News about Women and Power…It’s Fun!

Written by Barbara Huson

You can’t imagine how much I’m learning from my interviews with women making millions. These conversations have been about far more than money.

These women are showing me a new, distinctly feminine paradigm of power.Good News about Women and Power…It’s Fun!

These women are creating wealth and wielding clout on their own terms, in a decidedly womanly way.

These women have figured out how to ‘play with the big boys’, make the big bucks, all without pursuing the top-down, male-model of control, domination, and self aggrandizement.

These feminine pioneers of power are achieving extraordinary success, based on qualities that come naturally to women—partnering, nurturing, collaborating, empowering, helping others—and working toward goals that genuinely inspire them. Instead of playing like a man, they realized that they could change the rules to correspond to their values.

The late NY Congresswoman Bella Abzug, once said, “In the twenty-first century, women will change the nature of power rather than power changing the nature of women.” That’s precisely what’s happening.

“Men see power as an end. Power exists to have power”, explained Kaye Fittes, in an article on internet site Nightengale.com. “For women, power is a means to an end. To embrace power, women must see what good can come out of it.”

In other words, while men covet the cachet of the corner office, women crave the chance to make a difference.

That distinction is critical. The women I interviewed recognized that making millions was not an end, but a means, a tool for creating the life they wanted to live, becoming all they were meant to be, and making a difference in areas they deeply cared about. For them, the goal wasn’t to rival Bill Gates, but to build their own creative muscles and, in turn, benefit others, in the most meaningful, authentic, and lucrative way they can.

During our interview, Cynthia Good, co- founder of Pink Magazine, herself a woman making millions, beautifully described this phenomenon. “I have a visual of business women as race horses lined up behind the gates, ready to take off, and not just take off, but do it on their own terms by being fully themselves. That is the big difference, and that is why they want to take off, because for the first time, it’s fun because we can be who we are.”

Are you having fun yet???

Meet Barbara Huson

When a devastating financial crisis rocked her world, Barbara Huson knew she had to get smart about money… and she did. Now, she wants to empower every women to take charge of their money and take charge of their lives! She’s doing just that with her best-selling books, life changing retreats and private financial coaching.

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