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Your Feminine Mystique

I’ve been writing books about women and money for over a decade. But it’s only in the past few years that I’ve witnessed a growing trend. Women are coming together for the sole purpose of financial education. And not just in formal investment clubs. Women are forming money book clubs or simply study groups on the subject. They are gathering in person, or through the internet. ( Wife.org offers fantastic money groups).

HandsThis phenomenon sends me right back to the early 70”s when, sparked by Betty Friedan’s book “The Feminine Mystique,” consciousness raising groups began sprouting up. For the first time, women were sharing more than tips on how to catch a man or raise a child. We began searching for meaning and purpose outside the proscribed roles of mother and wife. Those tiny gatherings around kitchen tables sparked perhaps the most dramatic social change in history: the feminist revolution.

But you know what the feminists forgot? Money. Today women make up half the workplace, but financially many of us are still in the dark ages.

I am thrilled with this new dimension of consciousness raising. Women finally understand they need to be financially savvy. And we’re figuring out fast that learning in groups is especially powerful. Women by nature are relationship oriented. We learn best from each other. Combining girl-talk with financial-speak greatly decreases intimidation levels and ups the fun factor exponentially. The result: a growing cadre of economically independent women are reclaiming their power, taking charge of their lives, and having a great time in the process.

In case you missed it, a study group guide is included in the paperback edition of Secrets of Six-Figure Women. I’ve gotten a lot of good feedback from women who have followed it.

Have you joined (or started) a money group? I’d love to hear about your experience.

What would you do with a windfall?

Diamond RingHere’s a question for you. If you had a choice—a $25,000 diamond ring or $25,000 in stock—what would you pick?

An Oxygen network survey asked women that very question. And you know what? The whopping majority (almost 80%) went for the stock. On the surface, that sounds like great news. But here’s what I’d like to know. How many of those women, if given a $25,000 check, would actually call their broker and buy the stock? Would you? Sadly, my guess is no.

Every piece of research I’ve read says the same thing: women today know full well they need to protect themselves financially, but they still aren’t doing it. The recognition is there, but the resistance is stronger. For example, in a 2004 Prudential Financial survey, 53% of the women said they expected to save and invest more that year. But in 2006, that same poll found only 11% had actually invested in stocks or mutual funds for the first time; only 14% opened a retirement account.

As I see it, when it comes to money, the more things change, the more they stay the same. There is still a frightening level of financial passivity and ignorance among even the most successful women.

The deeper question I have is: What can be done to motivate more women to take control of their money? Is financial inertia something you’ve seen, or struggled with personally? What has worked (or not worked) for you?

Feel free to leave your comments on this blog. If you want to read the same article I read about this survey: http://savannahnow.com//node/344335

Meet Barbara Huson

When a devastating financial crisis rocked her world, Barbara Huson knew she had to get smart about money… and she did. Now, she wants to empower every women to take charge of their money and take charge of their lives! She’s doing just that with her best-selling books, life changing retreats and private financial coaching.

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